Brand identity e visual system per Welly, catena di fast food 3.0 con riscontro nella blockchain.

  • Areas

    Brand identity
    Corporate image
    Packaging Design
    UI Design
    UX Design

  • Teamwork

    ART DIRECTORS: Biagio Di Stefano, Antonio Imparato
    PROJECT MANAGER: Vincenzo Maietta


A dynamic and forward-thinking logo for a brand associated with the food sector and NFTs, featuring the friendly dog Welly.

In according to the team, we have included the mascot, redesigned, in some versions of the logo, to provide a sense of heritage from the previous logo and for a direct connection with NFTs. Thus, the version of Welly including the symbol is born, stylized and minimized, placed just above the ‘w’ and perfectly integrated with its shapes. The project includes the brand manual and UI kit guidelines, with customization of the font from which the logo originated, the study of packaging and P.O.P material, stationery, and merchandising.

Let’s Collaborate

Send me an email, to
discuss a new project.

Don’t hesitate to reach out to me with your ideas, goals, and project details. Together, let’s turn your vision into reality. Contact me today to get started on your next graphic design project!