Welly
Brand identity e visual system per Welly, catena di fast food 3.0 con riscontro nella blockchain.
In according to the team, we have included the mascot, redesigned, in some versions of the logo, to provide a sense of heritage from the previous logo and for a direct connection with NFTs. Thus, the version of Welly including the symbol is born, stylized and minimized, placed just above the ‘w’ and perfectly integrated with its shapes. The project includes the brand manual and UI kit guidelines, with customization of the font from which the logo originated, the study of packaging and P.O.P material, stationery, and merchandising.
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