Logo and corporate image for an exclusive wellness center where the atmosphere restores balance and harmony.

  • Areas

    Brand identity
    Corporate Image
    P.O.P. layout
    Packaging Design

  • Teamwork

    ART DIRECTOR: Biagio Di Stefano
    GRAPHIC DESIGN: Biagio Di Stefano


A versatile visual identity with stationery, courtesy line, informational material, below the line, internal signage, and point of purchase materials.

The logo depicts the profile of the goddess Astraea, with only one wing visible and with an ‘A’ generated by the waters. At the bottom, there are also two semicircles typical of the balance scale, a symbol of fairness and a constellation sometimes identified precisely with Astraea. For this brand, several items have been completely customized, such as flip-flops, shopping bags, and gift boxes, to make the wellness experience for customers even more unique.

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