La Sassellese
Packaging design for a limited-edition collection of amaretti gift boxes and sleeve wraps created for the U.S. market.
The design is elevated through custom lettering created specifically for the collection, bespoke iconography, and refined hot-foil finishes inspired by the original wrappers of the individual amaretti. Every visual element has been carefully developed to celebrate the heritage, craftsmanship, and uniqueness of each product, creating a dialogue between tradition and contemporary elegance.
The bespoke typography gives the collection a distinctive voice, while the custom-designed icons add a layer of storytelling, highlighting the identity and character of each amaretto variety. The refined hot-foil details enhance the tactile quality of the packaging, capturing light and creating subtle contrasts that invite interaction and reinforce the sense of exclusivity.
These carefully considered elements work together to transform the packaging into a complete sensory experience, where visual sophistication meets material richness.
Don’t hesitate to reach out to me with your ideas, goals, and project details. Together, let’s turn your vision into reality. Contact me today to get started on your next graphic design project!