L’Araba Fenice

Corporate identity, courtesy line, brochures and catalogs, iconographic system for a 5-star Hotel/Resort.

  • Areas

    Brand identity
    Corporate image
    Editorial design

  • Teamwork

    ART DIRECTOR: Biagio Di Stefano
    GRAPHIC DESIGNER: Biagio Di Stefano


To embody elegance and innovation through an identification system aligned with the tourism industry, easily distinguishable from competitors.

The logo features elegance, reliability, modernity, with a touch of nonconformity. To achieve this, the color red/amaranth is paired with white and pearl gray in corporate communication. Creation of a visual system, internal signage, iconographic system, illustrative map, stationery, packaging, and courtesy line for hotels. The logo has been reproduced on various materials, sculpted, screen printed, or embroidered.

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